Questions from Investors — Ford Motor Company

Q:     Why can’t I find any reviews of Ford Motor Company on your website?

A:     Within my investment style, Ford Motor Company (F, $12.75) qualifies as a “low-priced stock.”

Ford Motor Co.3-year chart

Ford Motor Co.
3-year chart

I never recommend low-priced stocks, because over the years I’ve learned that their price performance doesn’t seem to correlate with the company’s financial performance.  In other words, if I buy stocks in five companies with equally attractive fundamentals (balance sheets, future prospects, charts, etc.), the stocks with prices above $20 per share tend to climb and the stocks with prices below $20 per share tend to flounder.

Investing in stocks is a process which needs to be refined over time so that the investor improves his/her performance.  Sticking with stocks priced at $20 and higher is a lesson I learned in the 1990’s, and believe me, I had many clients who balked at that.  But I was the one who’d been refining my investment strategy for years.  I knew it was the right thing for me to be doing in order to help the clients grow their wealth.

Today, 24 years into my stock investing experience, I am still refining my investment strategy and improving my investment returns.

Happy investing!

Crista Huff


Goodfellow LLC

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