Should You Sell Your Facebook (FB) Stock?

by Crista Huff


Facebook (FB)   six-month chart   06-13-17

Facebook (FB) six-month chart 06-13-17

As the Chief Analyst at Cabot Undervalued Stocks Advisor, a stock market newsletter, I receive lots of emails from investors. Today, Heidi asked me whether she should sell her shares of Facebook (FB).

That’s a very good question. The answer is going to vary from person to person, because different people have different investment goals. But since she asked ME, and I have a consistent track record of outperforming the stock market for the last 5.5 years, I’ll tell you how I would approach this investment decision. And by the way, this is the same approach that I would take for any similar stock. I don’t let myself get emotionally attached to stocks. That’s why I’m able to sell when it’s time to sell. 

Let’s look at earnings growth, value, and the price chart on FB:

  • Wall Street’s consensus earnings per share (EPS) estimates project FB to have 15.1% and 23.4% EPS growth in 2017 and 2018 (December year-end). Those numbers are attractive.

  • The corresponding price/earnings ratios (P/Es) are 30.9 and 25.1. In my investment strategy, I prefer for the P/Es to be smaller than the EPS growth rates. In the case of FB, the 2017 P/E is much higher than the 2017 EPS growth rate, making the stock way overvalued; yet it’s fairly valued based on expected 2018 earnings growth. The stock is definitely not undervalued.

  • FB is up about 35% this year through its June peak, and has not rested very much along the way. That means that the stock is “overextended”, indicating that FB is overdue for a price correction. Stocks aren’t supposed to just go up and up and up without resting, and it’s delusional to think that FB is an exception to the normal order of things. It will, eventually, have a price correction, and rest for several weeks or months.

I sell stocks when they are no longer undervalued. If I owned FB, I would be planning my exit strategy. However, I might approach the sale in different ways. Sometimes I use stop loss orders, sometimes I sell near the top of the recent trading range (in the case of FB, that would be 155), and sometimes I sell right away.

Got questions about stock investing? Email me at

Happy investing!


Crista Huff


Goodfellow LLC



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