Is Spite a Good Reason to Sell Procter & Gamble Stock? Yep.

Spite isn’t a reason I often cite when advising my Cabot Undervalued Stocks Advisor subscribers to sell a stock. But if I personally owned Procter & Gamble stock right now, it would at least be part of the reason.

In recent days, Procter & Gamble (PG), the household products giant, debuted an ad for Gillette razors that purports to attack bad male behavior. Do some men behave badly? Absolutely. Do some women behave badly? Absolutely.

What is the point of the advertisement? Is Gillette trying to shame men into buying Gillette’s products? Is that akin to shaming drunk drivers into buying Subaru vehicles? Or shaming poor students into hiring Sylvan Learning to increase their math scores?

If a company tried to chastise ME through advertising, telling me that I don’t shave my legs often enough, or that I’m woefully lax on sending greeting cards, I’d think the company had an absurd approach to acquiring my patronage. But if they laid on enough guilt for me to actually take action and begin buying more greeting cards, I’d probably foster some resentment toward the advertiser, and I’d purchase my greeting cards from a competitor. On purpose. Just to “show them”!

Now that we know that Procter & Gamble is the parent company of Gillette, let’s see which other famous products Procter & Gamble purveys. The company’s famous brands include Bounty, Cascade, Crest, Downy, Gillette, Joy, Olay, Pampers, Pantene, Tampax, Tide, Vicks and more. Those products are sold globally, and the company is expected to sell about $67 billion dollars worth of household goods this year. Wow!

—>  You may access the rest of this article at www.CabotWealth.com.

 

Send questions and comments to research@goodfellowllc.com or Crista@CabotWealth.com

Happy investing!

 

Crista Huff

President

Goodfellow LLC

 

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